08 - Multi-Discipline Campaign Process
This project showcases the full process behind the TEC Series campaign, beginning with raw in-studio product photography using bounce boards and controlled lighting, as well as on-location vehicle shoots. The assets were retouched and refined in Photoshop and Lightroom, then applied across multiple formats including a wall cling, a magazine ad, and social media content. A Photoshop layer screenshot highlights my organized production workflow, demonstrating how I take a project from initial capture through design, layout, and final branded applications.
From Photoshop to Print Ad
On location product shoot plus studio photography for social media paid ad.
2' x 3' Window Cling for Storefront promotions.
